PINK PALACE CHOCOLATE

THE BRIEF

Pink Palace chocolate is a packaging brief from Shillington College 2018. The focus of this project was on creating a strong back story, for the demographic of a retired educated woman with a silly sense of humour.

THE solution

This packaging design is inspired by the true story of Beatrice Rothschild and her eccentric life in the Palais Ephrussi in Nice, France, where she dressed her animals in clothes and personified them to the extreme. The tone of voice of this packaging is in a classic cheeky Franglais. Matisse cut out motifs reference to the south of France, which adds lightness and joy to the historical animal illustrations.